Sony prepares to enter the electric car market

Sony electric car

Electronics giabt Sony has announced plans to launch a range of electric vehicles, making them the latest electronics brand to enter the automotive market.

The Japanese firm will create a new company called Sony Mobility Inc in the spring of 2022, according to Sony president Kenichiro Yoshida speaking at a press conference ahead of the Consumer Electronics Show (CES). He went on to introduce the Vision-S 02 – a prototype electric SUV that will use the same technology as the previously announced Vision-S 01.

“With our imaging and sensing, cloud, 5G and entertainment technologies combined with our content mastery, we believe Sony is well positioned as a creative entertainment company to redefine mobility,” Yoshida said.

Sony is best known for manufacturing consumer electronic products such as TVs, laptops, music players and games consoles, as well as producing films and music. They join a growing list of tech brands that are entering the burgeoning EV market, including Apple, who say they will produce a self-driving vehicle by 2025.

As EVs require fewer moving parts and specialist components, it’s a relatively easy market for new companies to break into. Sony already produce semi-conductors for the automotive industry, plus they were pioneers of lithium-ion battery technology – the type of batteries used in electric cars and consumer electronic products such as smartphones.

With all that said, established car makers won’t be willing to give up their market share without a fight. At the same CES show Mercedes-Benz revealed a concept car that they claim can travel over 600 miles on a single charge – enough to make a journey from the south coast of England to northern Scotland.


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